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Danaher

We reworked a Fortune 500 science and technology company’s entire China digital program.

Industry

Key Deliverables

Danaher case study

The client

Danaher is an American medical conglomerate that designs, manufactures, and markets medical, professional, commercial, and industrial products and services worldwide.

The challenge

Danaher requested a reworking of its entire China digital program for operating companies already doing business in China. Convergence, transparency and optimization were top priorities for the multi-brand conglomerate.

WPIC Marketing + Technologies opened up the digital market by performing a deep audit — identifying problems and disseminating solutions to over 100 stakeholders across Danaher.

Our solutions

A rebuild of the entire digital program was structured to move the needle quickly. Mass hosting inside of China allowed for centralization, stability, fast load times, and added security and monitoring options. The installation of WPIC’s proprietary web analytics tool allowed stakeholders to capture and analyze data for deeper insight and re-tooling of high-level strategies.

Results

WPIC’s customized SEO campaigns harvested low-hanging fruit and Danaher’s PPC costs decreased consistently, resulting in top ROI within six months.

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