Leatherman

WPIC’s analysis revealed little room for Leatherman to grow profitably inside China. The market for their products was dominated by a competitor with not only much lower prices but also a savvy, well-established digital presence that would demand significant ad spend to overtake. With a future not looking overly profitable, Leatherman decided to halt its China expansion plans. 

What did that mean for them, ultimately? 

Aside from production and shipping costs, Leatherman also avoided the uphill battle of trying to create demand for a product amongst an audience that largely perceived it as too expensive. Thanks to Discripto, spending hundreds of thousands of dollars on marketing, import fees, licenses, as well as countless months and likely frustrating efforts were avoided.

While timing was certainly not on the brand’s side, the strategic use of data to accurately forecast the market and Leatherman’s place within it helped them to avoid a costly error.