Cat Care – Litter-Robot

 Litter-Robot is an innovative brand in the pet industry. The company has created a series of high-tech self-cleaning cat litter boxes. For cat lovers with busy lives, Litter-Robot ensures they have one less chore to do and their precious pet can ‘’take care of business’’ in a luxurious environment.

Most people in major Chinese cities live in apartment blocks. This means that their beloved cats are ‘’indoor cats’’. Litter-Robot saw this new market as one of great potential for their brand. WPIC was able to ensure Litter-Robot’s successful presence in the Chinese market by creating localized content for Chinese social media, building and deploying KOL campaigns, and executing offline events and product demonstrations.