Create Your Own Luck – Topologie

For Chinese New Year 2025, Topologie introduced the Red & Gold Charm Series, a limited collection inspired by the Year of the Snake. Drawing on the brand’s signature rope wrapping aesthetic, the series weaves together red and gold details that symbolise strength, protection, and prosperity.

The campaign brought these motifs to life by pairing classic bag silhouettes with festive lucky knots and exclusive charms, encouraging consumers to create their own luck through personalised styling.