For All Journeys – Monos

Monos luggage calls itself “the best travel companion”. Chinese consumers are among the world’s most active travelers, so Monos saw a chance to join them on their journeys. When 2020’s travel restrictions kept young Chinese tourists at home, they began exploring their own country with Monos in tow.

WPIC partnered with travel bloggers and influencers nationwide to produce videos and photo vignettes showing Monos as essential for trips across China. The campaign “For All Journeys” drew inspiration from stunning locations and travel moments, boosting engagement and brand awareness on Chinese social media.