For Pleasure, Choose LELO – LELO

As the “She Economy” gains momentum in China, adult products are evolving from male-centric toys to female-focused wellness tools. Conversations around women’s sexual autonomy have surpassed a billion views across social platforms, fuelled by a new wave of self-awareness among young women.

In 2025, WPIC executed a multi-channel strategy for LELO, combining social content, community engagement, and livestream campaigns to amplify the message “For pleasure, choose LELO,” break down lingering taboos, and build powerful brand visibility on RedNote.