Pair It Up – Peller Estates

For Peller Estates, we focused on precise audience targeting and developed localised tags to highlight food and wine pairings that resonate with Chinese consumers.

Campaigns are timed around local festivals and dining occasions, with content tailored to the moments that matter most in everyday life. By running coordinated promotions on Douyin and RedNote, we create a smooth path from engaging storytelling to sales conversion.

Leveraging KOL partnerships and brand-owned social channels, we produce shareable, entertaining content that inspires wine pairing with everything from crayfish and icy rice dumplings to late-night cocktails mixed by expert bartenders, sparking interaction and driving engagement.