The Perfect Mix – Vitamix

Chinese food culture is among the richest in the world. Cooking is central to daily life, and people take great pride in their home-cooked meals. Home and kitchen appliance brands like Vitamix have found success in Asia, but adapting marketing and content to local tastes remains key.

Working with Vitamix and chefs across China, WPIC developed a series of localized recipes blending iconic Chinese ingredients with global techniques. Our illustrators created handcrafted visuals that paired Vitamix mixers with staples of Chinese cuisine. Launched during the 11.11 Shopping Festival, the campaign generated strong engagement and helped Vitamix become the top seller in its category.