Train Better – Versa Gripps

Versa Gripps, a leading functional fitness accessory brand, faced the challenge of breaking into China’s crowded fitness market. With countless brands competing for attention, Versa Gripps needed a focused strategy to connect with enthusiasts, drive adoption, and build loyalty.

Understanding the unique needs of Chinese consumers, WPIC adapted Versa Gripps’ marketing to local trends and training habits. Partnerships with gyms and trainers boosted credibility and widened the brand’s reach. By offering exclusive access to products and specialized training sessions, Versa Gripps became an essential tool in functional fitness. Collaborations with influencers and trainers showcased the product’s benefits in tailored workouts, while integration into gyms reinforced its grip and injury-prevention advantages. On Douyin and Xiaohongshu, user-generated content and community engagement further built advocacy and demand.