Asia Market Intelligence & Strategy > Market & Consumer Insights

Insights that Unlock Asia

Uncover the behaviours, motivations, and trends driving purchase decisions across China, Japan, South Korea, and Southeast Asia. Our custom data tools and local expertise help you build brand resonance at category, segment, and SKU levels.

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Turn data into direction

Surface-level data doesn’t cut it in Asia. Consumers in China, Japan, South Korea, and Southeast Asia behave differently across platforms, touch-points, and product categories. You need visibility into what people are actually searching, clicking, comparing, and buying.

That’s why WPIC built Discripto®, our proprietary distributed script engine that pulls real-time data from Asia’s leading platforms and marketplaces. It’s how we help brands decode demand, spot white space, and build regionally relevant strategies with confidence.

What we do

Category & Segment Demand Mapping

Track demand trends by category, product, and consumer cohort across major APAC platforms with Discripto® data.

Audience Behaviour & Journey Analysis

Uncover how consumers research, compare, and buy. See what they search, when they scroll, and where they drop off.

Path-to-Purchase Insights

Understand which touch-points influence conversion most across marketplaces, social, and third-party content.

Geo-Specific & Tiered City Research

Identify regional buying patterns and demand pockets in cities across China, Japan, South Korea, and Southeast Asia.

Custom Studies & Consumer Surveys

When data alone isn’t enough, we pair behavioural insights with surveys, panels, and interviews to clarify why consumers act the way they do.

Need a broader strategic lens?

WPIC’s full Market Intelligence & Strategy suite helps brands assess, plan, and execute confidently across Asia’s most complex and competitive markets

Competitive Analysis

Benchmark your brand against local and global competitors to spot gaps, threats, and category trends in real time.

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Business Strategy

Align internal capabilities, e-commerce platforms, and market ambitions with a step-by-step roadmap to build and scale your brand across Asia.

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Performance Monitoring

Track key metrics in real time with custom dashboards built to surface what’s working and where to pivot.

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What you’ll achieve

Sharper product-market fit

Know exactly what consumers want, and how to position your offering for the right segment in each market.

Higher conversion across channels

With insights into buyer behaviour and friction points, you can optimise touch-points that actually influence purchase.

Smarter Market-Entry Decisions

Discripto® gives you data from the ground up, helping you choose where to invest, launch, or wait.

Faster strategic alignment

Get stakeholder buy-in with insights backed by real-world data, not guesswork or generic reports.

From insight to advantage

See how data-driven market understanding helped brands unlock demand, navigate complexity, and win in Asia.

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Blog

Year in Review 2025: China, APAC and WPIC’s Breakout Growth

Year in Review 2025: China, APAC and WPIC’s Breakout Growth

WPIC's CEO Jacob Cooke looks back on how China and the wider Asia Pacific region shifted in 2025, and what those shifts signal for 2026.

Reports

AI-Enabled Analytics for APAC Commerce

AI-Enabled Analytics for APAC Commerce

Download WPIC’s APAC commerce report and learn how real time data helps brands track sales, stock and social performance across Asia.

Blog

5 Growth Opportunities in China for Non-US Consumer Brands in 2025

5 Growth Opportunities in China for Non-US Consumer Brands in 2025

5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.

News

WPIC Releases New Data Report on China’s High-Growth Consumer Sectors

WPIC Releases New Data Report on China’s High-Growth Consumer Sectors

WPIC announced the release of its latest market data report on China’s high-growth consumer sectors.

News

WPIC Releases Market Data Report on China’s Top-Selling Product Categories

WPIC Releases Market Data Report on China’s Top-Selling Product Categories

WPIC announced the release of a new market report: “Profiling China’s Fastest-Growing Consumer Segments”.

Blog

Harness Data & Analytics for Winning E-commerce in China

Harness Data & Analytics for Winning E-commerce in China

Unlock success in China with data-driven e-commerce strategies. Learn how analytics can guide market entry and optimise brand’s performance.

Blog

Why is Hermès Outperforming Louis Vuitton in China?

Why is Hermès Outperforming Louis Vuitton in China?

Explore WPIC's insights on Hermès & Louis Vuitton's strategies in China's luxury market. Dive into their branding & future outlook for 2024.

Blog

3 Steps to Data Protection in China

3 Steps to Data Protection in China

Learn the top 3 steps to ensure data protection in China while complying with local laws. Safeguard sensitive data & maintain secure operations.

Case Studies

Vitamix

Developing a Recipe for Success in China

Case Studies

Pela

Bringing Sustainable Tech Accessories to Digital Consumers in China

Case Studies

Bellroy

Refreshing an E-commerce Store on Tmall to Grow Brand

Case Studies

Openrice

Clear View of the Mobile App Landscape in China

Trusted by global brands across Asia

Turn insight into action

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