Asia Digital Marketing > Creative & Brand Strategy

Shape Your Brand for Asia

Develop market‑ready brand positioning, visual identity, and creatives tailored to local culture, trends, and consumer values across China, Japan, South Korea, and Southeast Asia. We help global brands express themselves in ways that connect, convert, and endure in each market.

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Creative that connects

Strong creative doesn’t travel well without thoughtful adaptation. Fonts, colours, tone, even product positioning all carry different weight across Asia-Pacific.

WPIC helps global brands define their voice, look, and identity for markets like China, Japan, South Korea, and Southeast Asia. Whether you’re entering the region or refining your local presence, we localise your brand foundation to align with cultural nuance, audience expectations, and platform norms.

What we do

Market-Specific Brand Positioning

We refine your global brand to align with consumer values, aspirations, and emotional drivers in each Asian market.

Creative Strategy & Concepting

We ideate campaign concepts, taglines, and creative themes that match the cultural context and commercial moment.

Trend & Culture Alignment

We decode aesthetic shifts, subcultures, and regional signals so your brand stays relevant without chasing every short-term trend.

Creative Strategy Meets Next-Gen Tech

We use AI tools, commerce platform data, and local platform APIs to guide design decisions, drive personalisation, and turn creative into performance.

Need support across the full funnel?

WPIC offers a full suite of digital marketing solutions to grow your brand presence and performance across Asia.

Social Media & Influencer Marketing

Engage local audiences with tailored content, brand storytelling, and KOL activations across China, Japan, South Korea, and Southeast Asia.

Performance Advertising & SEO

Drive traffic and sales with high-performing campaigns across paid media, marketplaces, and organic search in Asia.

Content & Campaign Activation

Localise global assets and launch campaigns that resonate across platforms like RedNote, Douyin, Instagram, and LINE.

What you’ll achieve

Stronger Brand Consistency Across Asia

Every asset and promotion is tuned for local tone, timing, and buyer mindset. No awkward translations or misfires.

Faster campaign turnaround

By defining visual rules, tone, and market segmentation upfront, you reduce creative friction at every launch.

Improved Engagement & Conversion

Creative strategy aligned with local consumer expectations drives more meaningful brand interaction and better business outcomes.

China marketing - Fjorda

China market Australia - Beautyblender

China marketing - Blackwood (BrightPet)

Creative that moves the needle

Explore how brands are aligning with local audiences through strategy-first creative built for Asia’s platforms and expectations.

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Case Studies

Tabasco

Targeting GenNOW Consumers in China via Social Commerce

Case Studies

New Roots Herbal

New Roots Herbal

Localising Content Across Multiple Countries in Asia

Case Studies

BlendJet

Building Brand Credibility Among Health-Conscious Young Consumers in China

Case Studies

Xero Shoes

Spread the Movement of Barefoot Running in China

Case Studies

DivaCup

Empowering Female Consumers in China Through Brand-Activist Collaboration

Case Studies

iS Clinical

Organising a Soft Launch Campaign to Leverage Existing Brand Advocates

Case Studies

Rudsak

Collaborating with Upcoming Icons of China to Gain Awareness

Case Studies

Litter-Robot

Creating Localized Content for Chinese Social Media

Case Studies

NuFACE

Launching on Douyin to Access China’s Growing Gen-Z Consumer Class

Case Studies

New Roots Herbal

New Roots Herbal

Designing Cartoon Characters to Boost Brand Recognition in China

Case Studies

Grande Cosmetics

Grande Cosmetics

Bringing an American Premium DTC Cosmetic Brand to Tmall

Case Studies

Owlet

Launching an Influencer & PR Campaign in Southeast Asia

Case Studies

Tarte

Creating Creative Assets to Stand Out on Chinese Consumers' Digital Shelves

Case Studies

Hello Bello

Launching a Localized Video Campaign to Target Parents in China

Case Studies

Blackwood

Reaching Over 1.4M Pet Owners in China with Social Media

Case Studies

SUVA Beauty

Connecting with Chinese Youth via Social Media & Creative Campaign

Trusted by global brands across Asia

Let’s define your brand for Asia

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