Brand Canada's Moment in China

Chinese consumers are rethinking which countries they trust, and that shift is already influencing brand preference. As American brands face growing headwinds, Canadian brands are being viewed as stable, credible, and increasingly attractive.

Mark Carney’s recent visit to China reinforced this change. It signalled warmer access, improved tone, and a clearer path for Canadian brands that understand how to move in step with the moment.

This live town hall brings together market insight, on the ground perspective, and a clear discussion of what Canadian brands should be paying attention to right now.