How Global Beauty Brands Can Grow in Korea

Some brands dismiss Korea as too small. Others assume K-beauty leaves little room for outside brands. Both views can miss the bigger commercial picture.

Korea influences beauty trends far beyond its size, moves quickly, and remains a valuable market for brands that want relevance in Asia. With the right offer and the right route to market, global brands can still grow there.

Join WPIC and Coupang for a practical session on where the opportunity sits now and how brands can act on it.