Building on the success of last year’s inaugural event with Tmall Global, the Asia Crossborder Summit 2026 broadens its scope to cover China, Japan, and South Korea.
Santa Monica, CA — August 18, 2026 — WPIC Marketing + Technologies today announced the Asia Crossborder Summit 2026, an invitation-only event taking place October 14, 2026, in Santa Monica, California. The summit will bring together Tmall Global, Rakuten, and Coupang alongside leading consumer brands for a day of practical insights into what’s driving cross-border e-commerce growth across China, Japan, and South Korea.
The event builds directly on the momentum of last year’s inaugural China Crossborder Summit, hosted by WPIC in partnership with Tmall Global, which brought U.S. brand leaders together to explore strategies, consumer trends, and case studies for entering China’s booming online market. This year, WPIC is expanding that model beyond China, adding Rakuten and Coupang as partners to give attendees a single-room view into Asia’s largest e-commerce markets.
Attendees will hear marketplace presentations and regional market insights from Tmall Global, Rakuten, and Coupang representatives, alongside panel discussions, Q&As, and networking opportunities. The goal is to help consumer brands build a winning cross-border strategy across all three markets.
“Last year’s summit showed us just how much appetite there is among consumer brands for practical, marketplace-direct insight into Asia’s e-commerce opportunities,” said Joseph Cooke, Co-Founder and President of WPIC Marketing + Technologies. “China, Japan, and South Korea are each among the world’s most sophisticated e-commerce markets, but they each demand a different playbook. Bringing Tmall Global, Rakuten, and Coupang into the same room gives brands a rare opportunity to understand all three in a single day.”
The Asia Crossborder Summit 2026 underscores WPIC’s continued commitment to helping global brands navigate Asia’s leading marketplaces with the local expertise and marketplace relationships needed to succeed. Attendance is limited to keep discussions focused and valuable.
The event is by invitation only. To learn more and to register your interest, visit the WPIC website.
About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. With over 400 full time professionals, WPIC has successfully deployed and grown over 650+ brands across APAC over the last 20 years.
