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INSIGHTS

Blog
Jake’s Take: Reigniting the Canada–China Economic Conversation
Explore WPIC's CEO Jacob Cooke's perspective on reigniting Canada–China trade ties and why ongoing dialogue is key to future economic growth.
Blog
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC's CEO Jacob Cooke's insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
Blog
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.
Blog
H1 Review: China’s Consumer Confidence is Holding Strong
Explore WPIC's CEO Jacob Cooke's insights on the first half of 2025 in China.
News
WPIC Launches New Report: Succeeding in a Time of Tariffs
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
Blog
July to September Japan E-commerce Calendar 2025
Explore Japan e-commerce calendar for July to September 2025, featuring key events and marketing opportunities in Japan's dynamic market.
Blog
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Explore WPIC's CEO Jacob Cooke's insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
Reports
Succeeding in a Time of Tariffs
Our report lays out how brands can adapt, grow, and even gain market share in high-growth markets in APAC despite escalating tariffs.
Blog
Jake’s Take: When Xiaohongshu (RedNote) Met Alibaba
Explore WPIC's CEO Jacob Cooke's insights on Xiaohongshu and Alibaba's new tie-up, and what it means for brands bridging content and commerce.
Blog
Tariff Trouble? Here’s How Global Brands Can Keep Growing
Tariffs squeezing your margins? See how global brands are cutting costs and growing in Asia with smarter logistics and faster market entry.
News
WPIC Launches APAC Accelerator 2.0 to Support Rapid Entry into Asian Markets Amid Trade Uncertainty
Blog
Jake’s Take: Alibaba’s Instant Delivery Move Is the Future of E-commerce
Explore WPIC's CEO Jacob Cooke's insights on Alibaba's new Taobao update and what it means for the future of instant delivery and real-time e-commerce in China.
Blog
South Korea’s Sports & Outdoor Market 2025 Trends
Explore South Korea’s fast-growing sports and outdoor market in 2025 and learn where global brands can win across golf, hiking, and camping.
News
WPIC Appoints Emmanuel Poupelle as Director of Growth to Support European Expansion
News
WPIC Cuts Ribbon on New Beijing Office
WPIC Marketing + Technologies is pleased to announce the official opening of its new office in Beijing, located in the Huamao Center.
Blog
April to June Japan E-commerce Calendar 2025
Explore Japan e-commerce calendar for April to June (Q2) 2025, featuring key events and marketing opportunities in Japan's dynamic market.
Blog
Inside Japan’s Booming $7 Billion Supplement Market
How Western brands can break into Japan’s US$7 billion supplement market by understanding buyers, trust, and what actually drives sales.
News
WPIC Releases New Data Report on China’s High-Growth Consumer Sectors
Reports
China Consumption Growth 2025
Blog
L’avantage du Québec sur le marché chinois?
Blog
Quebec’s Edge in China’s Market?
Blog
Why Australian Brands Should Expand into APAC Markets Now
Australian brands are running out of room to grow. APAC offers huge opportunities. Here is how to expand successfully.
Blog
Jake’s Take: Here’s Why Brands Should Keep Calm & Carry On
News
WPIC Teams Up with Smart Works in the UK for International Women’s Day
Blog
Net-a-Porter’s China Exit: The Wake-Up Call for Luxury Brands to Go D2C
Net-a-Porter is exiting China, leaving luxury brands at a crossroads. Here’s why going D2C is the smarter move, and how to do it right.
Blog
Jake’s Take: Why Joe Tsai’s Accessible AI Vision Could Win the Race
Blog
The Top 3 Blogging Platforms to Grow Your Brand in Japan
Discover the top 3 blogging platforms in Japan that help Western brands build trust, share stories, and connect with the right audience.
Blog
Jake’s Take: Xiaohongshu (RedNote)’s US Surge and What It Means for Brands
Explore WPIC's CEO Jacob Cooke's insights on RedNote's U.S. surge, its differences from TikTok, and what brands need to know.
Blog
Queen’s Day 2025 and the Rise of China’s Female Consumers
Explore how Queen’s Day highlights China’s female consumers and their growing influence in driving the She-Economy and reshaping markets.
News
WPIC Opens New State-of-the-Art Logistics Center in Japan
WPIC Marketing + Technologies announces the opening of its new 40,000-square-foot logistics centre in Narita, Japan.
Blog
Unleashing Possibilities for Premium Pet Food in China
Uncover the booming demand for premium pet food in China and learn how pet food brands can capitalise on this growing market.
Blog
Australian Wines Reclaim the Spotlight in China
Australian wine exports are thriving in China after tariffs were lifted. Explore opportunities and strategies to make 2025 a standout year.
Blog
January to March Japan E-commerce Calendar 2025
Explore Japan e-commerce calendar for January-March 2025, featuring key events and marketing opportunities in Japan's dynamic market.
Blog
China E-commerce Calendar 2025: Key Festivals & Holidays
Maximize your marketing with WPIC's China e-commerce calendar for 2025, highlighting key festivals and holidays to boost brand engagement.
Case Studies
For All Journeys – Monos
Enhancing Audience Reach via Influencer Marketing
Blog
The Trends that Shaped China E-Commerce for 2024—and a Look Ahead to 2025
News
WPIC Opens the “Sydney Room” for Australian Brand Livestreams
WPIC announces the opening of the “Sydney Room” at its Nanjing campus, a livestreaming studio dedicated for Australian brand partners.
Blog
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon
Explore WPIC's CEO Jacob Cooke's insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Blog
Exploring the Top 5 Japanese E-commerce Marketplaces in 2025
Dive into the dynamic world of Japanese e-commerce marketplaces in 2025. Discover the top players in online shopping in Japan.
News
WPIC Becomes Little Red Book Official E-Commerce Partner
WPIC is proud to announce its appointment as an Official E-Commerce Partner for Xiaohongshu (RedNote).
Blog
How to Use Xiaohongshu (RedNote) to Reach Chinese Consumers
Learn how brands can use Xiaohongshu (Little Red Book or RedNote), one of China’s top social platforms, to connect with Chinese consumers.
Case Studies
Blending Success – Vitamix
Enhancing Brand Credibility & Audience Reach via Influencer Marketing
Case Studies
Fjorda
Boosting Credibility in China via Influencer Marketing
Blog
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Explore WPIC's CEO Jacob Cooke's take on Singles' Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.
Blog
How MLB Became China’s Hottest Lifestyle Brand
MLB's journey from sportswear to a top lifestyle brand in China offers key insights for Western brands looking to expand in APAC's markets.
Blog
South Korea’s Hidden Appetite for Western Beauty Brands
Why Western beauty brands are booming in Korea and how they can capture the market with quality, emotion, and innovative experiences.
News
WPIC Releases Market Data Report on China’s Top-Selling Product Categories
WPIC announced the release of a new market report: “Profiling China’s Fastest-Growing Consumer Segments”.
News
WPIC Brand Partner Aureva Receives Tmall Global New Business Award in Mother-Baby Category
WPIC brand partner Aureva receives Tmall Global New Business Award in mother-baby category.
News
WPIC Serves as Title Sponsor for China-Britain Business Council’s Consumer Conference
Blog
China’s Women Lead the Way in Health & Wellness
Explore how women in China are driving the health and wellness market, embracing premium, personalised solutions and redefining well-being.
Reports
China Consumer Report 2024
Blog
Jake’s Take: China’s Stock Market Soars as Stimulus Fuels Optimism
Explore WPIC's CEO Jacob Cooke's take on China's stock market surge and the impact of new stimulus ahead of Golden Week 2024.
Blog
Light Medical Beauty is Transforming China’s Skincare Market
Discover how light medical beauty is reshaping China’s skincare market with non-invasive treatments and what this means for Western brands.
News
IDC Recognized as Fast-Growing New Niche Brand by Tmall Global
WPIC's brand partner IDC has been named a Fast-Growing New Niche Brand by Tmall Global in 2024.
Blog
South Korea’s Health & Wellness Revolution
Discover why South Korea's booming health and wellness market is the next big opportunity for brands looking to expand in the APAC region.
Blog
Black Myth: Wukong Redefines China’s Cultural & Economic Landscape
Explore WPIC's CEO Jacob Cooke's insights on how Black Myth: Wukong is driving e-commerce, boosting tourism, and reshaping gaming culture.
Blog
Mid-Autumn Festival Marketing Opportunities Across Asia
Explore marketing opportunities during the Mid-Autumn Festival in Korea, China, Japan, and Southeast Asia to boost your brand's presence.
Blog
Jake’s Take: Douyin’s Shift from Discounts to Quality & Experience
Explore WPIC's CEO Jacob Cooke's take on Douyin's shift from discounting to focusing on product quality and user experience.
Blog
Harness Data & Analytics for Winning E-commerce in China
Unlock success in China with data-driven e-commerce strategies. Learn how analytics can guide market entry and optimise brand’s performance.
Blog
China Opens Doors for Cruelty-Free Beauty Brands
Discover how China's new regulations on animal testing create vast opportunities for cruelty-free beauty brands in the Chinese market.
Blog
WPIC’s Charles Lavoie on Douyin’s E-commerce Success
Blog
Trends that Shaped China’s E-commerce Scene in H1 2024
Discover the key trends shaping China's e-commerce scene in H1 2024. Stay ahead with insights for success in this dynamic market.
Blog
Mastering Japan’s Recycling Practices for Global Brands
Learn how Western brands can thrive in Japan by mastering its advanced recycling practices and sustainability standards with WPIC’s guidance.
Blog
Jake’s Take: Debunking the 618 Sales Slump Myth
Case Studies
Beauty Unleashed – KimChi Chic
Carving out a Niche in China via Influencer Marketing
Case Studies
Reaching New Heights – Skypark
Establishing Presence in China via Social Commerce
Blog
Strategies to Supercharge Your Japanese Website Conversions
Boost Japanese website conversions with proven strategies. Navigate cultural nuances and enhance customer engagement for better results.
Case Studies
Le Monde Gourmand
Establishing Presence in China via Influencer Marketing
Case Studies
Loop
Establishing Foothold in China via Influencer Marketing
Blog
How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
Case Studies
Versa Gripps
Establishing Presence in the Competitive Chinese Fitness Market
Blog
Mastering KOL & KOC Influencer Marketing in China 2025
Discover the dynamic world of Chinese influencer marketing in 2025, from KOL to KOC, and learn how to balance them for maximum brand impact.
News
WPIC Appoints Zarina Kanji as Managing Director, UK & Europe
Case Studies
Light Things Up – Tabasco
Targeting GenNOW Consumers in China via Social Commerce
Blog
Jake’s Take: Alibaba & Douyin’s Partnership for 618 2024
Blog
Top Reasons Brands Fail on Tmall & How to Succeed in China
Discover the top reasons why brands fail on Tmall and learn key strategies to succeed in China's competitive e-commerce market.
Blog
How Australian Brands are Conquering the Chinese Market
Discover how Australian brands are thriving in China, turning local preferences and market trends into opportunities for growth.
Blog
The Rise of Nordic Brands in China
Discover how Nordic brands have successfully penetrated the Chinese market, leveraging cultural appeal to captivate consumers.
Blog
Insights into Japan’s Key Consumer Segments in 2025
Discover how brands can engage Japan's diverse consumer segments, from ageing demographics to tech-savvy youth, in 2025.
Blog
British Beauty Brands Gain Ground in Health-Focused China
Discover how British brands are leveraging China's increased focus on health and wellness to expand their market presence post-pandemic.
Blog
Understanding Japanese Consumer Behaviour
Explore key insights into Japanese consumer behaviour to tailor your global brand's approach for success in Japan's distinct market.
Blog
How British Brands are Redefining Luxury in China
News
WPIC Celebrates the Opening of New E-commerce Campus in Nanjing
Blog
Why the D2C Model Reigns Supreme in APAC Expansion
Discover why a direct-to-consumer strategy outshines working with distributors for brands aiming to conquer the Chinese & Japanese markets.
Blog
Exploring the Top 5 Chinese E-commerce Platforms in 2025
News
WPIC Teams Up with Support the Girls Australia for International Women’s Day
Blog
Win in China Sports E-commerce During 2024 Olympics
Discover how to tap into China's sports e-commerce market for 2024 Olympics. Gain insights on engaging consumers & boosting brand visibility.
Case Studies
Localization Across Asia – New Roots Herbal
Localising Content Across Multiple Countries in Asia
Blog
Top Performing Sectors for China’s 618 Shopping Festival 2024
Blog
China’s Winter Sports Market Skis Towards the 520 Million Mark
Explore the expansive opportunities for global sports, outdoors, and fitness brands in China's flourishing winter sports market.
News
WPIC Expands to Australia
Blog
Conquer South Korea’s E-commerce Boom with Coupang
Unlock South Korea's e-commerce market with Coupang, the "Amazon of Korea". Discover its edge and how WPIC helps global brands succeed.
Blog
Jake’s Take: Taylor Swift’s Global Impact Hits China
Blog
Navigating Advertising Laws in Japan
Explore key insights into navigating Japan's advertising laws with WPIC's guide on compliance and effective marketing strategies.
Blog
Top 5 Sectors to Watch During China’s Lunar New Year 2024
Explore the top 5 industries set to flourish during China's 2024 Lunar New Year, highlighting trends in health, beauty, toys, wine, and luxury goods.
Blog
Jake’s Take: Adapting to China’s Evolving Retail Landscape in 2024
Blog
Discounting in China: Balancing Brand Value & Revenue
Understand the discounting dilemma facing brands in China. Learn how to drive brand value and revenue in an environment of heavy discounting.
Blog
American Brands in Japan: Thriving through Localization
Discover the unique success of American brands in Japan, from Lawson's transformation to the resilience of Tower Records and Mister Donut.
Blog
Jake’s Take: Pinduoduo’s Rapid Growth in China’s E-commerce
Blog
Exploring Japanese Marketing Opportunities
Discover the intricacies of Japanese marketing and learn how to navigate Japan's digital landscape for effective brand engagement.