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Insights

Explore our latest thought leadership, research, analysis, and examples of reach client impact.

Our latest reads

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Jake’s Take- China’s AI Red Packet War & The Race For LLM Adoption

Jake’s Take: China’s AI Red Packet War & The Race For LLM Adoption

February 25, 2026

WPIC Appoints Alex Palmer as Global Chief Operating Officer

WPIC Appoints Alex Palmer as Global Chief Operating Officer

February 24, 2026

The Age of AI Search in China- A New Frontier for Brand Discovery

The Age of AI Search in China: A New Frontier for Brand Discovery

February 19, 2026

Key regions

Strategic Lessons for Brands Expanding in Japan, Korea, and China

5 Strategic Lessons for Brands Expanding in Japan, Korea & China

February 12, 2026

How Omega-3 Supplement Growth Is Being Driven in China

How Omega-3 Supplement Growth Is Being Driven in China

February 9, 2026

Jake's Take - Tmall Global Proves Crossborder Is Still The Smartest Way Into China

Jake’s Take: Tmall Global Proves Crossborder Is Still The Smartest Way Into China

February 3, 2026

Case studies

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Creative Social Activation

Creative activation for cultural moments in China

WPIC supported a global F&B brand with a Douyin activation for International Women’s Day, combining platform-native creative with community participation to strengthen engagement and brand affinity.

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Consumer Engagement

Influencer engagement at scale in China

WPIC planned and executed a nationwide KOL challenge that drove high engagement on Douyin and delivered strong visibility for a global confectionery brand targeting China’s youth market.

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Social Commerce

Community-driven growth for skincare

WPIC designed and launched a KOL-driven challenge across Douyin and RedNote that lifted conversion and strengthened consumer trust for a global skincare brand expanding in China.

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Performance Marketing

Timing campaigns for peak demand on Douyin

WPIC aligned a health brand’s 618 performance with seasonal consumer behaviour on Douyin, using platform data and trend analysis to synchronise activation with a period of accelerated category demand.

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Localised Creative

Driving engagement through cultural pairing moments

 WPIC used precise audience targeting, localised tags and cross-platform creative to position a global wine brand within China’s food culture, increasing engagement through festival-driven and everyday pairing moments.

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Our podcast

Explore episodes

Tune in to “The Negotiation,” our APAC business podcast that shines a light on the remarkable journeys of international brands in Asia’s dynamic market.

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