February 24, 2026 — Vancouver, Canada — WPIC Marketing + Technologies, Asia-Pacific’s leading e-commerce enabler for global consumer brands, is pleased to announce the promotion of Alex Palmer to Global Chief Operating Officer (COO), effective immediately.
In this expanded executive role, Palmer will oversee WPIC’s global operations, ensuring strong execution and operational alignment across the company’s international markets. In addition to his continued leadership of global governance, client engagements, and portfolio oversight, Palmer will take on broader responsibility for organizational effectiveness and the systems and processes that enable WPIC’s teams to perform at scale throughout China, Japan, South Korea, and Southeast Asia.
Since joining WPIC in 2020, Palmer has been instrumental in driving operational excellence and strengthening client relationships across the company’s global portfolio. As Executive Vice President of Engagements, he built and led the primary customer relationship team, bringing a unique focus on strategy development, agile execution, partnership building, and customer service. His background in enterprise-level solution building, product development, go-to-market strategy, and program management has been essential to WPIC’s ability to deliver measurable results for global brands in APAC’s dynamic digital commerce landscape.
“Alex’s promotion to Global Chief Operating Officer is a natural progression and a testament to his exceptional leadership,” said Joseph Cooke, Co-founder and President of WPIC Marketing + Technologies. “His deep understanding of our business, combined with his ability to connect strategy to execution, makes him ideally suited for this expanded role. Alex has been a steady and trusted leader at WPIC, bringing clarity, accountability, and sound judgement to complex, global initiatives. This appointment reflects both his significant contributions to date and the critical importance of strong operational leadership as we continue to grow and evolve.”
“I’m incredibly proud of what our team has accomplished and the trust our clients place in us every day,” said Palmer. “WPIC’s ability to deliver sustainable, data-driven growth for global brands across Asia is built on operational excellence and seamless execution. I’m excited to help drive the next chapter of our story—strengthening our capabilities, deepening our partnerships, and ensuring we continue to set the standard for e-commerce enablement in APAC.”
Palmer’s appointment underscores WPIC’s continued commitment to operational excellence and world-class execution as the company supports leading consumer brands in navigating one of the most dynamic regions of global commerce.
For more information, please visit www.wpic.co.
About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives growth for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce operations, marketing, logistics, and compliance. Over nearly 20 years, WPIC has successfully deployed and scaled more than 650 brands across APAC.
