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News

WPIC Opens New Seoul Warehouse to Support Growing South Korea Operations
WPIC Opens New Seoul Warehouse to Support Growing South Korea Operations
WPIC announced the opening of a new warehouse in Seoul to support growing demand from global brands entering South Korea.

Blog

The Pricing Trap for Global Brands in South Korea
The Pricing Trap for Global Brands in South Korea
Korean consumers are used to promotions, but they can also see what a product costs overseas. WPIC Korea GM Gin Park explains the pricing tension global brands need to get right before launch.

Case Study

How a US Supplements Brand Rebuilt Its China Business for Growth
How a US Supplements Brand Rebuilt Its China Business for Growth
WPIC took over the China operations of an established US supplements brand, expanded its presence across marketplaces and social commerce, and built a broader model for growth.

Blog

What Influencer Marketing Looks Like in South Korea
What Influencer Marketing Looks Like in South Korea
Influencers can account for around 70% of marketing spend for beauty and fashion brands in South Korea. WPIC Korea GM Gin Park explains how platform choice changes by category, and why smaller communities can sometimes matter more than sheer reach.

Event

WPIC Partners with Tmall, Rakuten & Coupang for Crossborder Summit
WPIC Partners with Tmall, Rakuten & Coupang for Crossborder Summit
Asia Crossborder Summit 2026 brings together leading marketplaces and consumer brands in Los Angeles for a one-day event focused on crossborder e-commerce across China, Japan, and South Korea.

The Negotiation Podcast

Zak Dychtwald on Chinese Companies Going Global
Zak Dychtwald on Chinese Companies Going Global
In Part 2 of his conversation with The Negotiation, Zak Dychtwald, founder and CEO of BridgeWorks Global, shifts from diagnosing the hidden tax on global business to addressing what it means for companies operating in or competing against China.

Report

Surging Sports Consumption in China 2026
Surging Sports Consumption in China 2026
Which sports are gaining ground in China? Explore the categories, consumer trends, and e-commerce shifts creating new opportunities for international brands.

News

WPIC Named One of Canada’s Best Managed Companies
WPIC Named One of Canada’s Best Managed Companies
WPIC has received the 2026 Canada's Best Managed Companies award. This designation reflects how far the original vision for WPIC has come.

Featured case studies

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China Market Growth

How Sports Research built its brand in China

Sports Research partnered with WPIC to adapt its ecommerce and marketing strategy for China. The result was a stronger local presence and a foundation for long-term growth.

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CREATIVE BRAND STORYTELLING

Storytelling that resonates with modern parents

WPIC developed an International Women’s Day social film that reframed infant feeding as shared caregiving. The campaign combined emotional storytelling with product education to connect with China’s new generation of parents.

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Creative Social Activation

Creative activation for cultural moments in China

WPIC supported a global F&B brand with a Douyin activation for International Women’s Day, combining platform-native creative with community participation to strengthen engagement and brand affinity.

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Consumer Engagement

Influencer engagement at scale in China

WPIC planned and executed a nationwide KOL challenge that drove high engagement on Douyin and delivered strong visibility for a global confectionery brand targeting China’s youth market.

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WPIC in the news

Why Western playbooks fail in China — and what it takes for brands to compete

Watch interview

How cross border e-comm and social platforms power China’s booming supplement market

Read article

China is AI-maxxing, and it has a lot to teach us

Read article

Take it from the top: Lessons from the 30 newest Best Managed Companies

Read article

Chinese Firms Benefit From Consumer AI Uptake

Watch interview

China turned livestreaming into a 24-hour sleepless hydra of a selling machine

Read article

Helping global brands
grow across Asia

With more than 650 brand launches over 20 years, WPIC helps global companies craft strategy, deliver digital marketing, and run operations across China, Japan, South Korea, and Southeast Asia. Our teams use proprietary data and AI-enabled systems to improve performance across every stage of growth.

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Join the 650+ brands
growing in Asia with WPIC

From market strategy to e-commerce activation and regional logistics, we help global brands enter and scale across China, Japan, South Korea, and Southeast Asia. Let’s talk about what we can do for you.

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