December 10, 2025 — Vancouver, Canada — WPIC Marketing + Technologies, Asia-Pacific’s leading e-commerce enabler for global consumer brands, is pleased to announce the promotion of Charles Lavoie to Chief Revenue Officer (CRO), effective immediately.
In this expanded executive role, Lavoie will oversee WPIC’s global marketing and revenue functions, with a mandate to drive measurable growth through data, creativity, and performance. His leadership will focus on aligning marketing strategy with business outcomes, optimizing campaigns around key commercial metrics, and ensuring seamless collaboration between WPIC’s creative, marketing, and operational teams to deliver world-class results for clients across APAC.
Since joining WPIC, Lavoie has been a key force behind the company’s creative evolution, brand strategy, and market presence. He has played an essential role in developing high-impact campaigns and building trusted relationships with global clients seeking to grow in China, Japan, South Korea, and Southeast Asia. His rare combination of creative vision and analytical discipline positions him uniquely to lead WPIC’s next phase of revenue acceleration.
“Charles’ promotion to Chief Revenue Officer is incredibly well deserved,” said Joseph Cooke, Co-founder and President of WPIC Marketing + Technologies. “He has an exceptional ability to bring together bold creative thinking with rigorous performance measurement—exactly what our clients depend on as they navigate APAC’s fast-moving digital commerce environment. Charles’ leadership will be instrumental as we continue to define, measure, and scale success across our global operations.”
Lavoie’s appointment reflects WPIC’s continued commitment to delivering data-driven growth solutions for international brands entering and expanding across APAC’s dynamic online marketplaces.
For more information, please visit www.wpic.co.
About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives growth for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce operations, marketing, logistics, and compliance. Over nearly 20 years, WPIC has successfully deployed and scaled more than 650 brands across APAC.
