WPIC Appoints Emmanuel Poupelle as Director of Growth to Support European Expansion

Paris, France – May 5, 2025 – WPIC Marketing + Technologies, Asia-Pacific’s leading e-commerce enabler, is pleased to announce the appointment of Emmanuel Poupelle as Director of Growth. Emmanuel will lead WPIC’s efforts to support more European consumer brands as they expand into the fast-growing markets of China, South Korea, Japan, and Southeast Asia.

The appointment marks another major step in WPIC’s expansion across Europe, following the company’s recent launches in the UK and Nordic markets. With strong demand across APAC for premium international products in sectors such as fashion, beauty, wellness, and home, WPIC is strengthening its European presence to support local brand partners with tailored market entry and growth strategies.

Emmanuel brings 20 years of on-the-ground experience in China and is fluent in Mandarin. He began his career in Beijing’s big-box retail sector in the early 2000s, before advancing into leadership roles at JCDecaux’s airport division in China. He later led a joint venture for Richemont and joined Chow Tai Fook, China’s leading jewelry brand. Most recently, he served as COO of Aventura, a service provider focused on enabling Scandinavian brands to succeed in the Mainland China market.

“Having closely observed the last twenty years of China’s amazing growth, it’s clear to me that China remains a highly lucrative growth opportunity for European brands if they approach it the right way,” said Emmanuel.

“I’m excited about joining WPIC because they are a strong growth partner for brands and understand the nuances of today’s landscape, with a relentless drive to develop new capabilities to suit changing needs for consumers and brands. Their APAC-wide service offering also allows brands to tap into exciting growth opportunities in South Korea, Japan, and Southeast Asia. I’m eager to start speaking to European brands about those opportunities.”

“Emmanuel brings not only deep expertise but a unique perspective shaped by two decades on the ground in China,” said Joseph Cooke, President of WPIC. “His knowledge of both European and Asian business environments will be instrumental as we continue to grow our footprint across Europe.

“With more European brands looking to diversify and grow in Asia, Emmanuel will play a vital role in helping our partners navigate the path to long-term success in the region.”

For more information about WPIC Marketing + Technologies and its services, please visit www.wpic.co or contact info@wpic.co.

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. With over 400 full time professionals, WPIC has successfully deployed and grown over 650+ brands across APAC over the last 20 years.

Media contact:
Liam Mather
liam.mather@wpic.co