October 29, 2025 — Vancouver, BC — WPIC Marketing + Technologies, Asia-Pacific’s leading e-commerce enabler for global consumer brands, is pleased to announce the appointment of Peter McMath as Chief Growth Officer (CGO), effective immediately.
In this newly created executive role, McMath will lead WPIC’s global growth strategy, overseeing enterprise partnerships, major brand relationships, and new business development initiatives across the company’s international markets. Based in Vancouver, he will work closely with WPIC’s regional offices to further strengthen the company’s market presence and strategic partnerships throughout APAC and beyond.
Since joining WPIC in 2019, McMath has been instrumental in expanding the firm’s client portfolio and driving its business development operations across North America, Europe, and Asia. His leadership and strategic insight have helped global brands achieve measurable success in China, Japan, South Korea, and Southeast Asia through WPIC’s data-driven e-commerce solutions.
“Peter’s appointment as Chief Growth Officer marks an exciting new chapter for WPIC,” said Joseph Cooke, President of WPIC. “His strategic acumen, deep understanding of global brand growth, and proven track record make him ideally suited to lead our next phase of expansion. Peter has been a cornerstone of our international growth story, and this new role reflects both his contributions and our confidence in his leadership.”
“I’m incredibly proud of what our team has built over the past several years,” said McMath. “WPIC’s ability to deliver real, sustainable growth for global brands in Asia is unmatched, and I’m excited to help drive the next stage of that journey—building new partnerships, expanding our reach, and continuing to position WPIC as the go-to partner for international brands entering and scaling in APAC.”
The appointment of McMath as Chief Growth Officer underscores WPIC’s continued commitment to supporting the world’s leading consumer brands through innovative strategies, technology, and execution in one of the most dynamic regions of global commerce.
For more information, please visit www.wpic.co.
About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives growth for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data analytics, e-commerce operations, marketing, logistics, and compliance. Over nearly 20 years, WPIC has successfully deployed and scaled more than 650 brands across APAC.
