We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). 

In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agriculture, and more. He also breaks down CCBC’s government engagement priorities, advocacy for improved market access, and the current environment for foreign investment.  

Noah talks about CCBC’s upcoming Annual General Meeting in Beijing, which will welcome a large delegation of Canadian business and government leaders for the first time since before the pandemic. Noah also touches on the Belt and Road Forum, which he attended this week in Beijing alongside representatives from 150 countries. 

In closing, Noah shares his experience suiting up in the Beijing International Ice Hockey League and his observations on the rise of hockey in China.