In this episode of The Negotiation podcast, we’re excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. 

Jing Daily is the premier source for insights into China’s digital consumption trends and luxury market, and Crystal brings her extensive expertise back to our listeners, offering a fresh perspective on what’s currently shaping the market.

Crystal updates us on the rising wave of Canadian athleisure and winterwear in China, spotlighting the success of brands like Lululemon and Canada Goose, and the growing consumer shift towards functionality over fashion. She delves into the cultural and societal shifts propelling 5 key fashion trends set to take 2024 by storm, from the resurgence of “Chinese style” to the embrace of Quiet Luxury and the nostalgic Y2K comeback.

Moreover, Crystal turns her lens towards the evolving landscape of Chinese tourism and travel, post-Covid. She offers a snapshot of where Chinese tourists are flocking to and what’s driving their travel decisions, providing a glimpse into the sector’s recovery and new hotspots on the Chinese travel radar.

Sit down with host Todd Embley and Crystal Tai as they navigate through the culture, lifestyle, and consumer behavior shaping China’s dynamic market today. This episode is a treasure trove for brands strategizing for the Chinese market or anyone fascinated by the latest trends shaping consumer preferences in China.