17 Fitness – AdvoCare

AdvoCare creates health supplements designed to boost energy, support nutrition, and deliver a range of wellness benefits. It is also a lifestyle brand, inspiring consumers to stay active in their daily lives and communities. As AdvoCare expanded in China, its goal was not just to sell products but to build the same lifestyle-driven brand identity that fuelled its success in the US.

Community activations are a core strength of WPIC. With established partnerships with gyms and fitness centres across key markets in China and APAC, WPIC has delivered a series of offline activations for health and fitness brands. One standout initiative is with 17 Fitness in China, where WPIC helped AdvoCare launch monthly community events to promote new products and position the brand as a trusted leader that puts consumer health first.