7-Day Age Rewind Challenge – IDC Dermo

The demand for youthful, healthy-looking skin continues to dominate China’s skincare market. Building on this insight and the brand’s core strengths, we created the IDC 7-Day Age-Rewind Challenge, a fully integrated campaign spanning KOL content and the brand’s official social channels.

By collaborating with respected skincare experts, niche beauty voices, and influential mothers in the 30-plus segment, we delivered content that highlighted the brand’s scientific expertise, patented technology, and high-performance actives, driving strong engagement and trust among consumers seeking visible anti-ageing results.