Beauty Unleashed – KimChi Chic

KimChi Chic, the bold and inclusive beauty brand celebrated for its playful colours and unapologetic creativity, set its sights on China’s fast-moving beauty market. With demand surging for expressive and innovative makeup, the brand aligned its messaging with local trends to connect with consumers eager for self-expression.

To build credibility and awareness, KimChi Chic worked with trusted voices in the beauty community who introduced the brand’s products through tutorials, looks, and personal stories. Their content highlighted not only the vibrancy of the products but also their practicality, showing how they could seamlessly fit into everyday routines while unlocking creativity.

By amplifying these stories across Weibo, WeChat, and Douyin, KimChi Chic created a strong sense of community and inspired fans to share their own interpretations. The result was a powerful cycle of engagement that positioned the brand as both a creative outlet and a trusted staple in the Chinese beauty landscape.