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Fjorda, a Norwegian omega-3 brand, entered China’s health supplement market where competition was intense and consumer trust hard to earn.
To stand out, Fjorda partnered with medical experts and wellness platforms to ground its message in science and credibility. Influencers brought the brand into everyday life by showing how omega-3s fit naturally into modern routines, while social channels amplified expert education and consumer testimonials.
With social commerce built into platforms like Douyin, WeChat and Xiaohongshu, Fjorda connected awareness directly to purchase, turning credibility into adoption.