Elevating Modernisation – Otis

WPIC developed a digital campaign for Otis as the company shifted in China from new installations to modernisation and premium upgrades. In a market defined by long procurement cycles and complex decision chains, the strategy expanded beyond traditional B2B communication to reach the homeowners and committees that increasingly influence elevator upgrade decisions.

Through targeted content, scenario driven storytelling, and multichannel digital marketing, WPIC strengthened Otis’s position as a trusted premium brand while capturing demand linked to old community modernisation policies. The campaign increased visibility among key stakeholders and generated high intent leads that supported Otis sales teams in competitive upgrade projects.