Move Freely, Be You – muk Haircare

WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a hybrid of ballet, Pilates, and functional training, the campaign aligned with the brand’s “Be Real, Be You” philosophy and positioned it within a style conscious, wellness driven community.

As part of its broader management of muk Haircare’s China digital operations, including Tmall Global and Douyin, WPIC engaged health and lifestyle creators to join curated sessions and share authentic experiences. Social stickers and nationwide giveaways extended participation beyond the studio, strengthening brand connection and reinforcing presence across both online and offline touchpoints.