New Skincare, New Channel – NuFACE

Douyin, China’s leading short form video platform (and a sister company of TikTok) has seen massive growth over the past 3 years, offering its 700 million daily active users an experience that is fundamentally social and entertaining, but also one where they can discover new brands and products.

NuFACE’s success in China has been remarkable over the past decade, however the brand wanted more growth among the newly affluent Gen-Z cohort in the market.

In a highly competitive environment and an aging base of brand-loyal consumers on legacy marketplaces and platforms, Douyin was a natural fit for NuFACE, who wanted to drive awareness among young consumers and promote new products.

By working with the hottest live-streamers in the market and developing educational content that told a story around the benefits of the brand’s products, Creative Labs helped NuFACE launch on Douyin and, ultimately, access China’s growing Gen-Z consumer class.