Nourish & Fortify – Design For Health

Design For Health recognised that younger consumers in China were shifting from chasing material rewards to seeking emotional reassurance and authentic connection.

In response, we created a year-long campaign that spoke to both immediate comfort and long-term wellbeing. The brand’s supplements were reframed as more than functional products, becoming symbols of calm, resilience, and control in everyday life. The strategy generated wide exposure and reinforced the brand’s position as a trusted partner in wellness.