Premium CBD Sleep Drops – OTO

Japan’s CBD market is still young. The first product, CBD oil, only launched in 2016. With consumer demand for natural and functional products rising fast, CBD brands see strong growth potential. And with restrictions on locally produced hemp, most CBD brands in Japan are foreign.

OTO, the world’s top CBD oil, spotted the opportunity and tapped WPIC to launch an integrated digital marketing campaign. The centrepiece was a custom mini-program inside LINE, Japan’s leading messaging platform.

OTO’s premium products demand a premium experience. Working with WPIC’s UI and UX specialists, the brand rolled out an immersive LINE experience that educated new followers and connected shoppers directly to its e-commerce platform.

Backed by a localized landing page, a smart loyalty program and targeted content marketing, OTO’s LINE account is now driving both awareness and conversions in Japan.