Reaching New Heights – Skypark

Skypark by AJ Hackett Macau, famous for its world-record bungee jump, needed to break into China’s crowded adventure tourism market. Competing for the attention of thrill-seekers, the brand required a sharp strategy to showcase its unique experiences and convert that excitement into ticket sales.

We shaped messaging that tapped into China’s rising appetite for extreme sports and partnered with travel influencers to amplify credibility. High-energy content on Xiaohongshu, Weibo, WeChat, and Douyin brought the adrenaline to life through videos, testimonials, and user stories.

By streamlining ticket purchases directly within social platforms, we turned social buzz into immediate bookings, making it easy for adventure lovers to plan their leap.