Redefining Premium Pet Nutrition – Trilogy

WPIC supported Australian pet nutrition brand Trilogy as it re-entered China with an upgraded formula and revised pricing. The campaign reframed the narrative around value and performance, highlighting cleaner ingredients and improved digestive and hairball control benefits to rebuild trust with existing users while attracting new consumers.

Focusing on its barramundi-based formula, WPIC translated product improvements into clear, relevant benefits for Chinese pet owners. Through a targeted mix of KOL collaborations, affiliate livestreaming, and performance-driven partnerships, the campaign delivered efficient scale, sustained visibility, and credible endorsements that supported both awareness and conversion.