Rejuvenation – New Roots Herbal

New Roots Herbal is a North American leader in innovative, evidence-based natural health products. Backed by a team of naturopathic practitioners and doctors, they’ve developed a wide range of products that resonate with Chinese and APAC consumers. For North American brands entering these markets, building trust is a major challenge, with consumers often wary of false claims. Authenticity and transparency are key drivers of success in the region.

As part of a broader partnership, WPIC led several brand initiatives to connect New Roots Herbal with Chinese consumers. Working closely with the brand’s HQ, we produced a company story video that showcased behind-the-scenes product development in Canada alongside lifestyle scenes highlighting product benefits and the aspirations of New Roots Herbal’s diverse audiences.