Small in Size, Big in Spirit – Aureva

Aureva Infant Formula builds its story around a simple idea: children are natural creators. They may be small, but their minds are teeming with curiosity, imagination, and the boldest little ideas.

Like the ever-cheerful quokka, Aureva encourages kids to grow with joy, courage, and boundless energy. The brand is trusted for its safety, health, and natural quality. It also champions a modern parenting philosophy that is relaxed, open, and free from the anxiety that so often shadows childhood.

To bring this to life, we developed a multi channel content ecosystem around the “Small in Size, Big in Spirit” theme. Playful and heartfelt TVCs capture moments of pure creativity. Childlike and clever poster designs highlight the magic of “small bodies with big thoughts.” Custom IP characters build a memorable visual identity that deepens the connection between Aureva and families who share its belief in endless possibilities.