Styled to Hydrate – Owala

WPIC developed the Owala OOTD campaign to position Owala as a lifestyle essential woven into everyday fashion moments. Drawing on the momentum of the Outfit of the Day trend, the campaign invited users, influencers, and creators to style their Owala bottles as part of their daily looks, from gym sessions and office wear to travel wardrobes and weekend street style. By placing the product within real, wearable contexts, WPIC helped Owala move beyond utility and into culture.