Frisbee Club – Hydro Flask

Hydro Flask, the cult-favourite drinkware brand beloved by millennials and Gen Z, has long thrived at the intersection of aesthetics, sustainability, and social media virality. Its rise, propelled by TikTok, Instagram, and a generation that equates hydration with identity, has turned insulated bottles into status symbols.

As China’s own outdoor lifestyle movement gathered steam, Hydro Flask partnered with WPIC to localize its brand and content strategy for the market. The goal: capture the attention of young, urban consumers increasingly drawn to fitness, community, and sustainability.

In 2022, frisbee exploded in popularity across China’s major cities, especially among twenty-somethings on platforms like Xiaohongshu and Douyin. WPIC moved fast. We helped Hydro Flask become the official partner of one of the country’s largest and most influential frisbee communities. Through sponsored tournaments, social challenges, and livestreamed events, we connected offline excitement with online engagement, driving both brand awareness and cultural relevance.