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Travel Season – Tabasco

Overview

TABASCO tapped into the May Day holiday travel rush with a travel season campaign that positioned its iconic sauce as the ultimate travel companion.

The brand worked across multiple platforms to highlight portability and encourage consumers to pack a bottle for the road. Actors, lifestyle tastemakers, outdoor bloggers and fashion creators amplified the message, while a playful co-branded mini bag became a social media favourite and generated widespread visibility.

Total exposure
0 M+
Engagements
0 K+
Mini bag reach
0 M+

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