Turning Up the Heat with Funpal – Tabasco

WPIC helped TABASCO tap into Shanghai’s appetite for warming winter food through a collaboration with local restaurant brand FUNPAL. At the centre was a limited edition spicy pork rice dish, introducing diners to TABASCO’s signature flavour at FUNPAL’s Jing’an Temple restaurant and through delivery platforms Ele.me and Meituan.

The collaboration extended across custom packaging, in-store displays and social content. Miniature TABASCO bottles encouraged diners to experiment with the sauce, while branded phone straps gave them something to keep. Influencer visits and delivery reviews brought the dish to a wider audience, prompting customers to share their own experiences.