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Invitation only event

Asia Crossborder Summit 2026

  • October 14, 2026
  • Santa Monica, California

Join Tmall Global, Rakuten, and Coupang alongside leading consumer brands and WPIC for a day of practical insights into what’s driving crossborder e-commerce growth across China, Japan, and South Korea.

Register now

3 leading marketplaces.
1 room.

China, Japan, and South Korea are among the world’s most sophisticated e-commerce markets, each with unique consumer behaviours, marketplace ecosystems, and growth opportunities.

Asia Crossborder Summit 2026 brings together leaders from Tmall Global, Rakuten, Coupang, successful consumer brands, and WPIC for a day of marketplace updates, practical case studies, and discussions on what it takes to succeed across all 3 markets.

Featured speakers

Hear directly from marketplace leaders and WPIC experts on what’s driving growth across China, Japan, and South Korea.

Picture of Category Leaders
Category Leaders

Tmall Global

Picture of Cross Border eCommerce Manager
Cross Border eCommerce Manager

Rakuten

Picture of Head of Account Management
Head of Account Management

Coupang

Picture of Jacob Cooke
Jacob Cooke

Co-Founder & CEO, WPIC

Picture of Joseph Cooke
Joseph Cooke

Co-Founder & President, WPIC

Picture of Peter McMath
Peter McMath

Chief Growth Officer, WPIC

Picture of Even more speakers coming soon!
Even more speakers coming soon!

What to expect

Inside last year's summit

Our inaugural summit last year brought together marketplace leaders and consumer brands for a day of discussions, insights, and networking.

See what attendees experienced at last year’s summit.

Register your interest

Attendance is limited to keep discussions focused and valuable.

Register your interest below and a member of the WPIC team will be in touch to learn more about your business and confirm your attendance.

Asia Crossborder Summit FAQs

The summit is designed for consumer brand leaders responsible for international growth, e-commerce, marketing, and expansion into Asia. It is especially relevant for brands exploring or scaling in China, Japan, and South Korea.

No. The summit is designed for both brands already active in Asia and those evaluating China, Japan, or South Korea as potential growth markets. Sessions will cover market opportunities, e-commerce trends, and what brands should consider before expanding.

The summit will focus on China, Japan, and South Korea, with perspectives from Tmall Global, Rakuten, and Coupang. Attendees will hear directly about the e-commerce landscape, consumer behaviour, and growth opportunities across all three markets.

 Representatives from Tmall Global, Rakuten, and Coupang will join WPIC market experts and consumer brand leaders for marketplace presentations, panel discussions, and Q&As. Additional speaker details will be announced closer to the event.

Yes. The summit will include dedicated Q&A sessions and networking opportunities, giving attendees the chance to speak directly with marketplace representatives, WPIC experts, and other brand leaders.

The summit is invitation-only and attendance is limited. After you register your interest, WPIC will review your submission and contact you to confirm whether your place has been approved. Confirmed attendees will then receive further event details ahead of October 14.