How One Keyword Increased Supplement Sales in Japan
How a single keyword increased sales and conversion for supplement brands on Rakuten and Amazon in Japan.
AI Search Platforms in China: How Ecosystems Change Brand Visibility
How China’s AI platforms like Doubao, ERNIE Bot, and Qwen are reshaping search, e-commerce, and brand discovery across digital ecosystems.
The Age of AI Search in China: A New Frontier for Brand Discovery
How AI search in China is changing how brands are discovered, and what business leaders must do to stay visible in the new search landscape.
5 Strategic Lessons for Brands Expanding in Japan, Korea & China
5 strategic lessons on ROAS, pricing, livestreaming, and market timing for brands growing across Japan, Korea, and China.
How Omega-3 Supplement Growth Is Being Driven in China
China’s omega-3 supplement market is growing through crossborder channels. Data shows how brands scale and why others stall.
3 Reasons Health Supplement Brands Are Winning (or Losing) in China
China’s health supplement market grew 22% in 2025, yet many legacy brands are losing ground. Here are 3 patterns separating the winners from the rest.
Brand Canada’s Moment in China
Mark Carney’s China visit signals a shift in sentiment. Join WPIC’s live town hall on what it means for Canadian brands.
Why Singles’ Day Success on Tmall Is Decided Months Before November
Singles’ Day on Tmall requires early eligibility. Brands need strong store performance months before 11.11 to be approved.
WPIC CEO Jacob Cooke on Canadian Prime Minister Mark Carney’s Visit to China
In this episode of The Negotiation Podcast, host Todd Embley is joined by Jacob Cooke, CEO of WPIC Marketing + Technologies, to unpack the significance of Canadian Prime Minister Mark Carney’s visit to Beijing.
Year in Review 2025: China, APAC and WPIC’s Breakout Growth
WPIC’s CEO Jacob Cooke looks back on how China and the wider Asia Pacific region shifted in 2025, and what those shifts signal for 2026.
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
A look at how Japan’s omnichannel habits are reshaping e-commerce and what global brands need to get right in 2026.
32 Cities in 60 Days: Olivia Plotnick on the Real China Consumer Story
In this episode of The Negotiation, host Todd Embley welcomes back Olivia Plotnick, Founder of Wai Social and one of the most insightful voices on Chinese consumer culture and digital marketing.