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E-commerce

  • Case Studies

Gift of Beauty – PMD Beauty

Boosting PMD Beauty's Sales with Exclusive Holiday Gift Sets
Inside China’s Rapidly Growing Outdoor & Sporting Goods Market
  • Blog

Inside China’s Rapidly Growing Outdoor & Sporting Goods Market

China’s online sports and outdoor market hit $55.8B in 2024. See what’s behind the surge, and how global brands are getting in on the action.
  • Reports

South Korea E-commerce Market Report 2025

Download our 2025 report on Korea’s $215B e-commerce market. Platform data, growth trends, and insights for global brands.
  • News

WPIC and Tmall Global Partner for Crossborder Summit

WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
  • Blog

How Crossborder E-commerce in China Actually Works

How CBEC works in China and why it’s often the best first step for global consumer brands.
  • Podcast

Inside China’s Trail Running Boom with Clementine Pippa Ebel

In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market.
  • Podcast

EIU’s Tianchen Xu on Chinese Consumer Sentiment (Part 2)

In Part 2 of our interview with EIU economist Tianchen Xu, we turn our focus to the Chinese consumer. Is spending recovering? What’s happening in the housing market?
  • Blog

Jake’s Take: 80 Million Daily Orders Say This Is the Future

Explore WPIC's CEO Jacob Cooke's insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
  • Podcast

EIU’s Tianchen Xu on China’s Economy and US Ties in H1

In Part 1 of our conversation with Tianchen Xu, Senior Economist at The Economist Intelligence Unit, we dig into China’s macro performance in the first half of 2025.
  • Blog

H1 Review: China’s Consumer Confidence is Holding Strong

Explore WPIC's CEO Jacob Cooke's insights on the first half of 2025 in China.
  • Podcast

WPIC’s Jacob Cooke on Managing Tariffs & a Successful 618

In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around 2 pivotal developments for global consumer brands.
  • News

WPIC Launches New Report: Succeeding in a Time of Tariffs

WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.

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