Light Things Up – Tabasco
Targeting GenNOW Consumers in China via Social Commerce
Mastering Marketing on Xiaohongshu with Olivia Plotnick
Join us for an insightful discussion with Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing.
Spark it Up – AdvoCare
Engaging Chinese Consumers with Lifestyle-Driven Content
Grace Wu on Becoming a Little Red Book Influencer & Fostering Australia-China Connections
Join us for an enlightening episode with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book.
Frisbee Club – Hydro Flask
Leverage China’s Frisbee Craze to Boost Brand Relevance
Douyin & the New China Playbook for Brands with Charles Lavoie
This episode features our conversation with Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing + Technologies and longtime guest of the podcast.
2024 Outlook for PDD, Douyin, Alibaba & the Chinese Consumer with Jacob Cooke
This episode features our conversation with Jacob Cooke, the CEO and co-founder of WPIC Marketing + Technologies. The episode offers a comprehensive overview of China’s digital commerce landscape in 2024.
On Running & Lululemon Outpacing Adidas in China
Explore the challenges faced by Adidas in China as it loses ground to On Running and Lululemon, reshaping the athletic wear landscape.
Exploring the Top Livestreaming Platforms in Japan in 2025
Livestreaming has seen remarkable worldwide expansion, with the APAC market projected to surpass US$93.8 billion by 2030. However, what works in one corner of the world doesn’t always translate to success in Japan. Livestreaming platforms in Japan have carved out their own unique space, setting them apart from the trends seen in other regions. Japan […]
A Guide to China’s Top 5 Video & Livestreaming Platforms
Discover the top 5 video and livestreaming platforms in China in 2025. Dive into the world of Douyin, Kuaishou, Tencent Video, and more.
BlendJet, Let You Call the Shots
Building Brand Credibility Among Health-Conscious Young Consumers in China
How to Use WeChat & Weibo to Drive Growth in China
Social media plays a crucial role in shaping consumer decisions in China, influencing choices across various aspects such as travel destinations, product purchases, and event participation. Chinese consumers heavily rely on social media as a point of reference to keep up with their friends and the activities of their favourite influencers on these platforms. This […]