Social Media Archives | Page 4 of 7 | WPIC Marketing + Technologies

Loud Quitting to Quiet Luxury, Decoding China’s Fashion Trends with Julienna Law

Join us for an insightful discussion with Julienna Law, Managing Editor at Jing Daily.

Light Things Up – Tabasco

Targeting GenNOW Consumers in China via Social Commerce

Mastering Marketing on Xiaohongshu with Olivia Plotnick

Join us for an insightful discussion with Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing.

Spark it Up – AdvoCare

Engaging Chinese Consumers with Lifestyle-Driven Content

Grace Wu on Becoming a Little Red Book Influencer & Fostering Australia-China Connections

Join us for an enlightening episode with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book.

Frisbee Club – Hydro Flask

Leverage China’s Frisbee Craze to Boost Brand Relevance

Douyin & the New China Playbook for Brands with Charles Lavoie

This episode features our conversation with Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing + Technologies and longtime guest of the podcast.

2024 Outlook for PDD, Douyin, Alibaba & the Chinese Consumer with Jacob Cooke

This episode features our conversation with Jacob Cooke, the CEO and co-founder of WPIC Marketing + Technologies. The episode offers a comprehensive overview of China’s digital commerce landscape in 2024.

On Running & Lululemon Outpacing Adidas in China

Explore the challenges faced by Adidas in China as it loses ground to On Running and Lululemon, reshaping the athletic wear landscape.

Exploring the Top Livestreaming Platforms in Japan in 2025

Livestreaming has seen remarkable worldwide expansion, with the APAC market projected to surpass US$93.8 billion by 2030. However, what works in one corner of the world doesn’t always translate to success in Japan. Livestreaming platforms in Japan have carved out their own unique space, setting them apart from the trends seen in other regions. Japan […]