Expertise: Social Media

Eddie Bauer

Assessing Market Opportunities Available in China

Klean Kanteen Builds a Data-Led China E-commerce Strategy

Klean Kanteen partnered with WPIC to assess China’s drinkware market, identify the strongest product opportunities and launch a data-led e-commerce strategy.

USMEF Grows Its WeChat Audience With a China-Focused Digital Strategy

USMEF partnered with WPIC to connect its bilingual website with WeChat, launch interactive campaigns and grow its audience by 345% in under 2 months.

PMD Beauty

Delivering the PMD Beauty Brand Direct-to-Consumer (D2C) in China

Why Douyin Leads the Social Commerce Revolution in China

Learn all about why social commerce on Douyin (TikTok) is the next big thing in China and how brands can take advantage.

Top Digital Platforms in APAC & Their Western Equivalents [infographic]

There are dozens of online platforms that are widely used throughout the Asia-Pacific region. Just like in North America, these platforms allow consumers to connect