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Asia Food & Beverage Market

Launch and grow your packaged food and beverage brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Food & drink in Asia now

13.2%

of global healthy snack market comes from China

20.3%

CAGR of Japan’s organic and functional beverage market from 2025 to 2030

24.3%

of Korea’s grocery e‑commerce in 2025 will come from beverages

36.1 %

Growth of market value of packaged foods in Southeast Asia since 2019

Why WPIC for packaged food & drink brands

Omnichannel E-commerce Execution

From Tmall and Rakuten to Douyin and Shopee, we manage your brand’s presence across Asia’s top platforms.

Regulatory Expertise Across Markets

We help brands manage registration, labelling, and importation requirements for food and beverage products across China, Japan, Korea, and Southeast Asia.

Campaigns That Drive Trial & Loyalty

Our in-market creative, influencer, and media teams activate campaigns to build awareness, drive conversion, and boost repurchase for F&B brands in APAC.

Insights into Consumer Preferences

We analyse real-time data from marketplaces, search engines, and social platforms to guide assortment, pricing, and launch decisions.

Solutions to scale your brand across Asia

Market Intelligence & Strategy

Understand evolving food and beverage trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Launch, localise, and grow your brand on Tmall Global, Rakuten, Lazada and other key platforms in the region.

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Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

From regulatory approvals and labelling to warehousing and fulfilment, we handle logistics across all major Asian markets.

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Inside Asia’s packaged food & drink market

Explore insights, case studies, and trends shaping the future of fashion across China, Japan, South Korea, and Southeast Asia.

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Trusted by global brands

Ready to grow your brand in Asia’s food & drink market?

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