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Asia Mother & Baby Market

Launch and grow your mother and baby brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Mother & baby in Asia now

34%

APAC share of global mother & baby care market volume

16%

YoY growth of China’s mother & baby e-commerce market in 2024

2x

South Korea's baby food market has more than doubled in 5 years

28%

Growth of online baby products sales in Southeast Asia from 2022-2024

Why mother & baby brands trust WPIC

Localised Product Positioning

We adapt your brand’s tone, packaging, and messaging to reflect cultural sensitivities and parenting norms across China, Japan, Korea, and Southeast Asia.

Compliance Without Complication

We handle registrations, certifications, and age-sensitive regulatory filings so you can enter the market with confidence.

Crossborder E-commerce Expertise

From diapers to formula, we manage complex crossborder logistics, regulatory requirements, and platform integration with zero guesswork.

End-to-End Activation

We manage campaigns, KOL sampling, customer service, and fulfilment across China, Japan, South Korea, and Southeast Asia.

Solutions to scale your mother & baby brand across Asia

Market Intelligence & Strategy

Market Intelligence & Strategy

Understand evolving mother and baby care trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Digital Commerce

Launch, localise, and grow your brand on Tmall Global, Rakuten, Lazada and other key platforms in the region.

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Digital Marketing & Brand Growth

Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

Operations & Compliance

From regulatory approvals and labelling to warehousing and fulfilment, we handle logistics across all major Asian markets.

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Inside Asia’s mother & baby market

Explore insights, case studies, and trends shaping the future of mother and baby care across China, Japan, South Korea, and Southeast Asia.

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Trusted by global brands

Hello Bello logo
Ergobaby logo
Childlife logo
Squishmallows logo2
Bimbosan logo
Owlet logo
Nanit logo
Learning Resources Logo
Crayola logo
Comotomo logo
Stride rite logo
Bumkins logo
LiLLebaby logo
Tasman eco logo
Disney logo
Funko logo

Ready to grow your brand in Asia’s mother & baby market?

Book a strategy call