Lisa Nan, Beauty Editor at Jing Daily, joins The Negotiation to break down what’s really happening in China’s beauty and luxury markets right now. From the rise of C-beauty brands challenging international players to the unexpected virality of Kris Jenner as China’s ‘money goddess,’ Lisa tracks the trends that are reshaping how brands sell in the world’s largest beauty market.

In this episode, Lisa covers the hottest brands and sub-categories driving growth, the emergence of male beauty and the silver beauty market (50+ consumers), and the decline of mega-anchors in China’s livestreaming ecosystem. She explains which domestic and foreign brands are winning, what’s replacing the mega-anchor model, and how moments like the Winter Olympics and viral memes reveal deeper shifts in Chinese consumer behavior.

Lisa also discusses the current state of China’s overall beauty and luxury markets, functional beauty trends like scalp care and science-backed skincare, and the emerging developments international brands should be monitoring closely. Whether you’re a brand considering China entry or navigating the market’s rapid evolution, this conversation offers actionable insights from one of the industry’s sharpest observers.