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Vitamix

We helped a leading blender company achieve more in the 1st year than it had forecast for 2 or 3.

Industry

Key Deliverables

The client

Founded in 1921, Vitamix is a American company that manufactures high-performance blending equipment for home and commercial use.

The challenge

Vitamix began to revamp its direct-to-consumer approach for the Chinese retail market in 2019, working with WPIC and Alibaba Group to better connect with consumers in the market and raise awareness about its products.

Our Solutions

Watch the video below to find out how we helped Vitamix achieve more the first year than it had forecast for two or three — including winning an Alibaba “Users’ Favorite Product” award.

Vitamix case study
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