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Tourism Vancouver Builds a Localised Digital Presence for China

How WPIC helped Tourism Vancouver create a faster locally hosted website and expand its reach across search and social media in China.

Industry

Key Deliverables

Tourism Vancouver case study

About Tourism Vancouver

Tourism Vancouver, now Destination Vancouver, is the city’s destination marketing and management organisation, promoting Vancouver to travellers in Canada and international markets.

The organisation partnered with WPIC to develop a digital presence tailored specifically to travellers in China.

Building the China Website

WPIC established the technical and regulatory foundation for Tourism Vancouver’s China website, including local hosting and ICP registration.

The site was then designed and developed around Vancouver’s destination imagery, with a mobile-responsive structure and locally adapted navigation and content.

Hosting the website within China helped improve accessibility and page performance for local users while providing the infrastructure required for a dedicated in-market digital presence.

WPIC also handled technical search considerations around the launch, working with Tourism Vancouver’s team on site structure, coding, and optimisation.

Growing Search and Social Visibility

Once the website was live, WPIC developed an ongoing search strategy designed to improve its visibility among travellers researching Vancouver.

The work combined on-site optimisation with broader search marketing and digital promotion.

WPIC also took over management of Tourism Vancouver’s Sina Weibo presence, using the platform to expand the organisation’s audience and distribute Vancouver-focused travel content.

The Results

Tourism Vancouver’s Weibo following grew from a few thousand users to more than 20,000 followers.

The organisation also improved its visibility for Vancouver-related travel searches while establishing a locally hosted website designed specifically for users in China.

Together, the website, search, and social media work gave Tourism Vancouver a stronger digital foundation for reaching prospective Chinese visitors and promoting Vancouver as a travel destination.

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