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Grow Sales in Asia

Maximise conversions, customer value, and brand loyalty on major Asian platforms like Tmall, JD, Rakuten, and Shopee. Our team combines data-led experimentation with local market finesse to help your online store scale sustainably.

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Growth tactics that work across Asia

Asia isn’t one market. What drives e-commerce growth in China rarely works in Japan. What converts on Tmall might fall flat on Shopee. WPIC helps brands grow across China, Japan, South Korea, and Southeast Asia by tailoring tactics to platform behaviours, consumer expectations, and local market conditions.

Whether you’re optimising storefronts, testing pricing, or improving customer lifecycle performance, our strategies are built around what works in each country.

What we do

Conversion Optimisation

We test and refine product pages, checkout flows, and promotional mechanics to lift conversion rates across your Asian storefronts.

Retention & Loyalty

From post-purchase flows to re-engagement campaigns, we build programs that keep your customers coming back.

Merchandising & Pricing Strategy

We help you align product assortment, bundles, and pricing with local expectations and real-time platform dynamics.

Promotions & Lifecycle Campaigns

Plan and execute campaigns around platform events, seasons, and customer triggers to maximise impact and drive repeat purchases.

Experimentation & Reporting

Test hypotheses across SKUs, segments, and regions with performance dashboards that help you scale what works.

Looking for other support?

WPIC offers a full range of commerce services to help your brand launch, scale, and optimise across Asia’s top platforms.

Marketplace & D2C Store Enablement

Launch localised storefronts on leading platforms like Tmall, Rakuten, and Shopee that are built to convert across Asia.

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E-commerce Platform Management

Handle listings, pricing, operations, and customer service at scale with our in-market ecommerce operations teams.

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What you’ll achieve

More revenue per store visit

We optimise pages, pricing, and journeys to improve conversion rates across every platform you sell on.

Higher repeat purchase rates

Retention and lifecycle campaigns increase customer value over time, especially in loyalty-driven markets like Japan.

Smarter merchandising decisions

Our testing and reporting surfaces what works so you can scale winners and cut waste.

Agile campaign execution

Adapt faster to regional promotions, platform sales events, and local buying behaviours.

Commerce in action

How global brands streamline daily operations, improve performance, and grow across Asia with WPIC.

View all insights
Blog
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
A look at how Japan’s omnichannel habits are reshaping e-commerce and what global brands need to get right in 2026.
Blog
China’s Surf Scene is the Next Break for Australian Brands
China’s Surf Scene is the Next Break for Australian Brands
China’s surf scene is taking off fast. Here’s why Australian surf brands should be paddling out now to catch the next big wave in e-commerce.
Blog
Inside the China Crossborder Summit 2025 in Santa Monica
Inside the China Crossborder Summit 2025 in Santa Monica
Key takeaways from the China Crossborder Summit 2025 in Santa Monica, hosted by WPIC and Tmall Global for US consumer brands.
News
WPIC Launches South Korea E-commerce Market Report
WPIC Launches South Korea E-commerce Market Report
WPIC has released its South Korea E-commerce Market Report 2025 that focuses on Korea’s digital commerce landscape.
Blog
October to December Japan E-commerce Calendar 2026
October to December Japan E-commerce Calendar 2026
Explore Japan e-commerce calendar for October to December 2026, featuring key events and marketing opportunities in Japan's dynamic market.
Case Studies
Create Your Own Luck – Topologie
Create Your Own Luck – Topologie
Celebrating Chinese New Year with Topologie’s Festive Collection
Case Studies
Nourish & Fortify – Design For Health
Nourish & Fortify – Design For Health
Connecting with Young Consumers Through Emotional Wellness
Case Studies
Peak Season, Peak Performance – Sports Research
Peak Season, Peak Performance – Sports Research
Seizing 618 Momentum to Drive Growth
Case Studies
Small in Size, Big in Spirit – Aureva
Small in Size, Big in Spirit – Aureva
Celebrating Kids’ Creativity with Bold, Joyful Branding
Case Studies
Gift of Beauty – PMD Beauty
Gift of Beauty – PMD Beauty
Boosting PMD Beauty's Sales with Exclusive Holiday Gift Sets
Blog
Inside China’s Rapidly Growing Outdoor & Sporting Goods Market
Inside China’s Rapidly Growing Outdoor & Sporting Goods Market
China’s online sports and outdoor market hit $55.8B in 2024. See what’s behind the surge, and how global brands are getting in on the action.
Reports
South Korea E-commerce Market Report 2025
South Korea E-commerce Market Report 2025
Download our 2025 report on Korea’s $215B e-commerce market. Platform data, growth trends, and insights for global brands.
News
WPIC and Tmall Global Partner for Crossborder Summit
WPIC and Tmall Global Partner for Crossborder Summit
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
Blog
How Crossborder E-commerce in China Actually Works
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
News
WPIC Launches New Report: Succeeding in a Time of Tariffs
WPIC Launches New Report: Succeeding in a Time of Tariffs
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
Blog
July to September Japan E-commerce Calendar 2026
July to September Japan E-commerce Calendar 2026
Explore Japan e-commerce calendar for July to September 2026, featuring key events and marketing opportunities in Japan's dynamic market.

Trusted by global brands across Asia

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Let’s grow your store in Asia

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